FOR IMMEDIATE RELEASE

Firecracker Sports Announces Strategic Partnership with SQAIRZ Footwear

Equipping the Next Generation to Perform From the Ground Up.

CUMBERLAND, RI — Firecracker Sports, a premier youth baseball and softball tournament and showcase organization headquartered in New England, is proud to announce a new partnership with SQAIRZ Footwear, naming SQAIRZ the Official Shoe of Firecracker Sports.

This partnership brings together two elite organizations who are committed to helping baseball and softball athletes maximize their performance potential. By combining Firecracker Sports’ trusted platform for competition, exposure, and player development, and SQAIRZ’s biomechanically engineered footwear technology, this partnership will provide athletes with greater access to the highest level of performance footwear in the game and practical education about how they can improve on-field performance via better support, athletic stability, and a more powerful connection to the ground. Together, Firecracker and SQAIRZ will aim to help the next generation of athletes better understand that performance starts from the ground up.

For two decades, Firecracker Sports has established itself as a leader in youth baseball and softball events, hosting competitive tournaments, showcases, leagues, camps, and player development opportunities throughout the Northeast, with continued expansion into the Mid-Atlantic region. Each year, thousands of athletes, coaches, and families participate in Firecracker events designed to provide elite competition, meaningful exposure opportunities, and a first-class tournament experience.

SQAIRZ has rapidly emerged as one of the most innovative performance footwear brands in diamond sports. Built on the belief that “Performance Starts Where You Stand,” SQAIRZ designs biomechanically engineered footwear that helps athletes optimize how they interact with the ground to improve stability, balance, movement, and force production. Rather than viewing footwear as simply something an athlete wears, SQAIRZ approaches footwear as performance equipment; an essential component of athletic development and performance.

The company’s science-driven approach has earned growing recognition throughout baseball and softball, including partnerships with MLB Players, Inc. and MiLB, as well as professional, collegiate and elite amateur athletes and organizations dedicated to athlete development and performance. Independent testing and performance research have further reinforced the impact that proper footwear can have on balance, ground-force transfer and overall athletic performance.

Through this partnership, Firecracker athletes, families, and coaches will gain increased access to SQAIRZ products, exclusive promotions, and educational resources focused on fueling athletic performance. In addition, participants selected to Firecracker’s flagship summer events, Fire55 and Fire55 Jr., received complimentary pairs of SQAIRZ turf shoes, providing athletes the opportunity to experience the brand’s performance-focused footwear firsthand.

“We are excited to welcome SQAIRZ to the Firecracker family,” said Mark Cooke, President of Firecracker Sports. “Our mission has always been to provide the best possible experience for players and families while creating opportunities for athletes to develop and compete at a high level. SQAIRZ shares our commitment to innovation, education, and athlete development, making them an ideal partner for our organization.”

“Firecracker Sports has built an incredibly strong platform for developing the next generation of baseball and softball players, which makes this partnership a natural fit for SQAIRZ,” said Bob Winskowicz, Founder & CEO of SQAIRZ. “We believe footwear should be viewed as performance equipment, and that athletes should understand from an early age how their connection to the ground can influence stability, movement, and power. Together with Firecracker, we have an opportunity to bring that education and technology directly to serious young athletes and help equip them to perform at their best from the ground up. Performance starts where you stand.”

The partnership represents a significant step forward for both organizations as they work together to enhance the tournament experience for players and families while continuing to promote innovation within amateur baseball. As Firecracker Sports continues its growth throughout the Northeast and beyond, the organization looks forward to collaborating with SQAIRZ on future initiatives that benefit athletes at every stage of their development.

About Firecracker Sports

Firecracker Sports is a leading youth baseball and softball event organization that hosts tournaments, showcases, leagues, camps, and player development events on the East Coast, from Maine to South Carolina. For 20 years, the organization has been committed to providing competitive opportunities, memorable family experiences, and pathways for athletes to develop both on and off the field.

About SQAIRZ

SQAIRZ designs biomechanically engineered performance footwear that helps athletes generate more power, stability, and confidence from the ground up. Through patented technology and independent scientific validation, SQAIRZ footwear is engineered to improve balance, maximize ground-force transfer, and enhance movement across golf, baseball, softball, pickleball, medical, and occupational applications. For more information, visit SQAIRZ.com.